Essay about Two Ways a Woman Can Get Hurt by Jean Kilbourne

For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of†¦show more content†¦Before even beginning the reading, the audience through the title, â€Å"Two Ways a Woman Can Get Hurt,† is able to understand also the personal tone the piece exhibits as well, especially for thos e who are female. Kilbourne’s support for her argument relies on the Appeal to Authority she makes, citing specific ads of big time companies and businesses to demonstrate how these ads are encouraging sexual aggression and violence. She alleges that ads affect us on an unconscious level stating we’ve become immune to the fact that these ads affect us (417). At the same time, she declares ads are pornographic, since they encourage rape and sexual assault. Kilbourne maintains that all women are vulnerable because â€Å"in our culture there is widespread objectification of women’s bodies, glorification of disconnection, violence of women, and blaming of the victim† (433). It all refers back to Kilbourne’s main claim that ads depict individuals as things which encourages sexual hostility. For evidence, she provides data about sexual assault: â€Å"According to a 1998 study by the federal government, one in five of us have been the victim of rape or attempted rape, most often before our seventeenth birthday. And more than half of us have been physically assaulted, most often by the men we live with† (430). On top of that, Kilbourne makes it a point to provide visuals and adsShow MoreRelatedAnalysis Of Jean Kilbourne s Two Ways A Woman Can Get Hurt Essay1669 Words   |  7 PagesJean Kilbourne’s essay Two Ways a Woman Can Get Hurt is a powerful piece of work that brings the problems of the sexualization and objectification of women and children in advertising out in the open. Kilbourne states that this pornographic advertising is promoting male dominance over women, and in return promoting male violence against women. Domestic abuse and violence against women have always been a problem, but the media may be making it worse. Her audience is middle-aged and younger women whoRead MoreA Woman Can Get Hurt : Advertising And Violence, By Jean Kilbourne1319 Words   |  6 Pagesarticle, â€Å"Two Ways a Woman Can Get Hurt: Advertising and Violence,† by Jean Kilbourne examines how women are portrayed in media and can be closely analyzed through the image on the cover of her book, Deadly Persuasion. By giving specific examples, the author attempts to move the audience towards action regarding the negative influence of the mass media on the image and self-esteem of women. The author of â€Å"Two Ways a Woman Can Get Hurt: Advertising and Violence†, is Jean Kilbourne. Jean Kilbourne is anRead MoreTwo Ways a Woman Can Get Hurt: Advertising and Violence Essay688 Words   |  3 PagesIn â€Å"Two Ways a Woman Can get Hurt: Advertising and Violence,† the author Jean Kilbourne describes how advertising and violence is a big problem for women. 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